WHO WE ARE
OUR MISSION, VISION AND VALUES
OUR MISSION - WHAT WE DO
We serve leaders and organisations to ignite their potential and fulfil their ever-evolving needs.
OUR VISION - WHY WE DO WHAT WE DO
Our vision depicts a world led by servant leaders who unite as stewards of our planet, assuring a sustainable and thriving place for all.
OUR VALUES - HOW WE DO WHAT WE DO REACH THE WHY
Stewardship
We embrace our role as caretakers of resources, committed to preserving and utilising them for the betterment of present and future generations, ensuring a sustainable and thriving world for all.
We relentlessly pursue greatness in all aspects of our servancy, setting the bar high and continually exceeding expectations, inspiring others to reach their highest potential.
We are passionately dedicated to achieving tangible and impactful results, driving positive change and delivering value that propels our partners and communities forward.
We embody and uphold moral and ethical principles, leading with integrity and honour, setting a powerful example of principled leadership for others to follow.
We emphasise empathy, and self-awareness in our interactions, fostering an environment of trust, respect, and meaningful connections that drive collaboration and success.
Excellence
Result-Driven
Virtue
Emotional Intelligence
S.E.R.V.E.
WHAT IS OUR
COMPANY'S STORY
Our journey began with our founder, Vladimir Bourov. Born in the former Soviet Union, Vladimir's journey took him to Spain in 1995, where he pursued his education in Social Science, laying the foundation for his future endeavours.
2012 marked a pivotal moment as Vladimir joined the French Foreign Legion, igniting his path of Servant Leadership. From serving as a Combat Group Leader and excelling as a Commando Instructor, Vladimir honed leadership skills in some of the world's most challenging environments.
2012
After retiring from the military, Vladimir embarked on a new chapter, drawing profound inspiration from his military experiences. These experiences, combined with his spouse’s unwavering support, led him to blend alternative psychology with his passion for positively influencing humanity, shaping his unique leadership vision.
2018
Armed with certifications as a Master Practitioner in Life Coaching, Counselling, and Neuro-Linguistic Programming, Vladimir voluntarily assisted civilians and military personnel in navigating life's trials and discovering their genuine sense.
2020
With nearly a decade of Servant Leadership, extensive social science and psychology knowledge, and a wealth of business education from Harvard Business School and ESSEC Business School, Vladimir laid the foundations of our Business Development Services Firm. Word of his impactful work quickly spread, earning him an esteemed reputation in the business world.
2022
Today, we proudly stand with over 10,000 individuals influenced globally and have nurtured over 300 business leaders across three continents. Our vision extends to ambitious global improvements, and we invite you to be part of this transformative journey.
2025
WHAT ARE OUR
PARTNERS TESTIMONIALS
"I had the opportunity to participate in a leadership training session led by Vladimir, and I wholeheartedly recommend him as both a professional and an exceptional leadership instructor.
His unique approach, blending military strategy with a strong emphasis on empathy in leadership, provided invaluable insights that truly inspire.”
MARIA THORSTED
Partner & Head of Luxembourg at Langham Hall
Raymond Wong
Founder and Managing Director at AsiaBC
"You helped me to sharpen my values, strengthen my leadership skill and discover more about the other side of myself. I am glad to meet you at the right moment - when I was ready to make changes.
A coach is the one who tells you what you don't want to hear, to shows you what you don't want to see, so you can be the person you have always known you could be. Thank you, Vladimir."
"Let's start changing the world from within ourselves."
Vladimir Bourov
8/F., China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong